Our strategy for sustainability
Our strategy is driven by working with farms that give back as much to the land and people as it receives, together with seeking independence from non-renewable resources, using renewable resources when possible. Procaffè is always very mindful of its social and environmental responsibilities. Eco-sustainable and fair-trade products are a must throughout the supply chain.
The SUNDAY-COLLAB 'Greenroom' and Bristot's Tiziano and Rainforest Alliance blends are grown on Rainforest Alliance Certified farms and plantations who undertake to comply with current standards for the conservation of natural resources and respect of workers’ rights.
Rainforest Alliance certification is built on ten guiding principles, one of which is water conservation. This principle encompasses more than just the reduction of water consumption; farmers must also monitor water quality, treat wastewater and avoid contaminating springs and rivers on and near their properties.